Breaking news story demonstrate the power consumers have over large American food manufacturers.
American consumers have been making demands in the market place for foods that are healthier and they have voiced their concern over the quality of food being marketed to children. Two news stories this week show how consumer pressure can produce change in food companies’ behavior.
The first story, released December 8th by PepsiCo announced the opening of their new research laboratory that will focus on the development of healthier food and beverage products. he new facility is located next to Yale University and will focus on a nutritional overhaul of its product range.
Dr. Mehmood Khan, PepsiCo’s chief scientific officer states “Ultimately, we’re trying to make it easier for consumers to lead healthier lifestyles”.